The ActiveWatch study The Level of Media Literacy in Romania (2008) thoroughly dealt for the first time with the Romanians' relationship with the media.

  • Education decreases interest for television consumption; individuals with a higher educational level are less interested in television; instead, they prefer the radio and, especially, print media.
  • Internet is more credible than television among young people.
  • Advertisements are considered the main assailant on television.
  • Accidents, politics and crimes are considered excessively present in the TV programs.
  • The public is warned with respect to the influence of the media on their own attitudes and behaviors.

A careful review of the Internet user’s traits reveals that digital marginalization* is increasing in Romania, because of the low level of education and the poor socio-economic conditions.

“The demographic profile of the user of fixed internet in the household shows that he/she lives in Bucharest (60 %) or in the urban environment (54%) of the Western (43%), Central (40%) or North-Western (39%) development areas, is rather young (16-34 years of age, 64%) or mature (35-54 years of age, 44 %), with a higher education background (75%), or sometimes average (39%) and with a high income (over 800 Lei, 56%)”.

(Gallup Survey, April 2010)

* Digital marginalization refers to the gap between the opportunities of access, navigation, production and selection of online information among children and adults.

You can read also: Media Education in Romania Issues Taking Action


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