ActiveWatch promotes media education in Romania, so that citizens may be able to appreciate the quality of the messages conveyed through the media and so that they can have higher opportunities to communicate and involve in the life of the community.

Recommendation 6464/2009 of the European Commission (17) notes that:

Democracy depends upon the active participation of citizens in the life of the community, and education in the media field may offer them the abilities they need to understand the daily flow of information distributed through the new communication technologies.

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